Are they employees or consumers?

Who is the most important, the consumer or the employee? Sincerely, I believe to be the employee who is treated as consumer. In my point of view, when the company understands that it is necessary to treat the employees firstly as consumer, for only after that treat them as clerk, the constitution of this enterprise will be effectively better.
When a company has the relationship with the employees like consumers, this company treats these people as the most important patrimony, because it is possible realize that it is essential invest efforts to construct employees relying on the company, putting energy to build a solid company, and most important, liking and using constantly the products of the company. Moreover, it is important perceive the clerk believing in the company and the brand. When this is what is happening, it is possible to have more compromise and application. Although it is not possible to emphasize that employees working within a company as part of this company will work better and more motivated, it is possible to feel that these employees will be blissful and satisfied with the company and the products.
Meanwhile, the employees that only work inside a company where they do not believe to be part of it, but only a piece of the machine, seems to be less involved with the company. They do not have the motivation to struggle with the company in good and bad moments, because for them, they are only clerk within it. They are not part of the company, or part of the family, or still part of the brand. Otherwise, the feeling of this sort of employee is that it is not necessary to do more than what is described in the function that they carried out. Thus, when the clerk work only to carry out the tasks they are feeling less integrated than when the company shows and treats them as an important part of the family.
On the other hand, the companies that have treated the employees firstly as consumer know that they are using the goods and services that the company has done. Why is this important? Because these people talk about what they believe. Moreover, they work believing in what they are doing. Furthermore, they have more motivation and strengths doing what they do. Therefore, it is as they have more compromise with the company and with the function that they are carrying out.
In conclusion, it is clear that what have done a company survive and grow is their consumers, but when these companies have treated the employees as consumers, they are not only increasing the amount of the consumers buying the products and services of the company, but still enlarging the efforts and effectiveness of the company, in function of the better efforts of their employees, because they are feeling part of the company and not only a piece of the process.