Happy New Year!
Best wishes for all of you!!!
Sunday, December 31, 2017
Saturday, November 11, 2017
Why do I need to learn English?
Nowadays the question on why do we need to learn english is constantly taking our times. If you are not a native english speaker, you are always running into someone or someplace that is charging you about your english. Furthermore, the companies still are every time putting english like one of the requirements to hire new employees. Although we can realize the trend on this behavior, other times we can not understand why are they requiring it, if none inside the company is using it. Another question is: why english and no other language? Or still: why do I need english if in my country nobody can talk with me in english? Why do I need it? Therefore, back and forth we are asking ourselves why do we need to know english.
Firstly, it is important to know that this is not a large conspiracy. The reason of the world requiring english from all of us, is neither because USA is the dominant country in the world nor because after the growth of capitalism the world has suffered an americanization. The USA is a superpower country and there are many american trends in the world. However, we need to remember that was United Kingdom that had spread the english language in the world. Thus, during ancient times when United Kingdom had colonized continents, they spread the language to several places including Scotland, Ireland, USA, Canada, Australia, some Caribbean countries, New Zealand, South Africa, part of South Asia and India, some countries at West and East Africa, and South Pacific. The British colonialism took place during 17th and 18th centuries and was an important event to turn english into a decisive language, due to the english spread to countries with potential to grow up.
Secondly, during 18th and 19th centuries United Kingdom was the leader of the Industrial Revolution. Therefore, it was necessary a language to dominate the industrial spread, and automatically the powerful country (British at first and USA after) tend to dominate the universal tongue. Thus, english turned into a business language and with the advance of USA during 20th century, english as a language was established as a commerce language. Although there are many countries with power in some trades, there is a tendency to set an unique language to standardize the operations and facilitate the business communication. Moreover, the USA economical and political dominance boosted with the technological advance perceived nowadays with devices having english as a dominant language, concentrate still more power around english. So, the computer revolution during the 20th century has still spread english on softwares and applications. To cut a long story short, who tends to dominate the trade (business and economy) tends to overpower the idiom.
Third, as well as english has been dominating the trade and technological world, it is easy to notice like important factors in our societies are dominated by english language. For instance, english dominates movies, series, cartoons and universal entertainment on TV, theater or devices. English also dominates music, being used in countries like an alternative tongue. Moreover, the culture of advertising comes from countries that have english as language. International travel and safety has been standardized in english with many signs and warnings in english. Furthermore, the educational trend nowadays is to use english as first or second idiom. So, english has been used within educational system (class and publications) like the main language in several countries that do not have english as the native tongue. Therefore, we could put here several other examples of english increasing in importance inside the world.
Concluding, seems unavoidable to consider english like a pivotal language to know nowadays. Even though sometimes some people have been overstating the importance of english in our daily lives, seems factual that be successful and be prepared to the future means among other facts, know english and has the ability to communicate and utilize english daily. Albeit now perhaps you can not perceive the importance of english in your life, it is likely that in the future the focus will turn around. Therefore, the world will carry on doing business in english, the use of english in technology and education will go on, and every day the world will keep on moving with people employing english as an universal language.
Thursday, July 6, 2017
Podcast: I BingeWatching
Hello. I am here again to share my podcast (I BingeWatching) with all of you.
https://itunes.apple.com/br/podcast/i-bingewatching/id1245811001?l=en&mt=2
https://itunes.apple.com/br/podcast/i-bingewatching/id1245811001?l=en&mt=2
I have already done 6 episodes that you can download at the feed above on Apple iTunes. It follows the list of series and movies from these first six episodes.
#01 - Bloodline
#02 - Vikings
#03 - Me Before You
#04 - Breaking Bad
#05 - The Leftovers
#06 - Hacksaw Ridge
Download, listen and share with me your opinion... Best regards. See you soon...
Sunday, June 25, 2017
Has advertising changed?
I would like to make some reflections about advertising nowadays, because seems for me that a lot of money has been spent wrongly for many agencies. Unfortunately seems that some people around the world insist interpreting inaccurately the idea that "the advertisement is the soul of the business". Of course that advertising is a fundamental part inside the field of business, however, in my point of view, there are many mistakes when agencies and companies think about sell goods. Moreover, the markets have been changing, and nowadays, they need to be reflected deeply because the society is more selective. Furthermore, the clients can have more knowledge and can choose among innumerable possibilities. The world has been changing quickly, otherwise, seems that advertising has been changing slowly.
Like most part of you know, I am a professor and among subjects that I have been teaching there is advertising. I graduated in Marketing and Advertising in 2001. During these 16 years I have been seeing the world changing fastest than advertising, and perhaps I am also carrying part of the blame when I teach the subject nowadays. Undoubtedly one of more important reflections that the professional needs to do nowadays concerns to consumer behavior, most precisely I believe that advertisers need to understand culture more than all. When we see young people choosing in life nowadays, it seems clear that they are thinking: "What culture or subculture are we gonna be part of?". Consequently, do you know what is important for us professionals nowadays? The best research that we can do is going and walking around the streets, going to festivals, malls, squares, stations, restaurants and bars, and surely most important, monkey around with social media, talking, sharing and knowing better the world. You need to go to everywhere and meet people. The secret of good advertising is to understand the target, hence you need go there and bump into them.
The students when studying advertising want to know how to create good ads. There is no secret. You can not teach good ads, but you can teach techniques. You can not teach how to interpret the world and transform in good ideas. You only can prepare them to analyze the world. In my opinion, advertising is a point of view, is someone trying on something that can be suitable to a culture or subculture. And how do you do it? Understanding deeply this culture, nursing your knowledge to have perfect decisions. Thus, you have to understand two things: the business problem and the audience need. Therefore what you need to do is listening rather than talking.
What makes a successful and effective campaign? The successful and effective campaign exists when we affect how consumers think, feel and behave with a brand. And, how can we do it? As I said before, understanding our consumers. How is the mistake then? The biggest mistake in my opinion is the practice to copy all. In my point of view, with some exceptions of course, advertising is a big copy. The majority of students go to universities and schools of communication to learn models, ads that worked, techniques from famous advertisers, and of course this is part of the process, but is not the unique part neither the essential. So, authenticity is more important than that. Be yourself. Research by yourself. Create by your own ideas. Try on. Understand the consumers and be yourself. Take risks. Nobody rises up in advertising without courage. Risk and creativity is part of this profession. However, one thing is the most important: authenticity. The way you will be recognized as a good advertiser is being different from the others.
Summing up, there are two important points to be efficient in advertising and achieve the success. First of all you have to understand your consumers better. You need to have contact with them, meet them, live what they have been living, because only with a big deal of knowledge about your target you will be precise and accurate. This first Renzo Rosso simplify well: "We are not doing things for them, but with them". Secondly, You have to copy less and be more yourself. You need to let the blossom happen and be different from others. Thus, what you need is something called authenticity. Hence, be yourself.
Thanks. See you soon.
Like most part of you know, I am a professor and among subjects that I have been teaching there is advertising. I graduated in Marketing and Advertising in 2001. During these 16 years I have been seeing the world changing fastest than advertising, and perhaps I am also carrying part of the blame when I teach the subject nowadays. Undoubtedly one of more important reflections that the professional needs to do nowadays concerns to consumer behavior, most precisely I believe that advertisers need to understand culture more than all. When we see young people choosing in life nowadays, it seems clear that they are thinking: "What culture or subculture are we gonna be part of?". Consequently, do you know what is important for us professionals nowadays? The best research that we can do is going and walking around the streets, going to festivals, malls, squares, stations, restaurants and bars, and surely most important, monkey around with social media, talking, sharing and knowing better the world. You need to go to everywhere and meet people. The secret of good advertising is to understand the target, hence you need go there and bump into them.
The students when studying advertising want to know how to create good ads. There is no secret. You can not teach good ads, but you can teach techniques. You can not teach how to interpret the world and transform in good ideas. You only can prepare them to analyze the world. In my opinion, advertising is a point of view, is someone trying on something that can be suitable to a culture or subculture. And how do you do it? Understanding deeply this culture, nursing your knowledge to have perfect decisions. Thus, you have to understand two things: the business problem and the audience need. Therefore what you need to do is listening rather than talking.
What makes a successful and effective campaign? The successful and effective campaign exists when we affect how consumers think, feel and behave with a brand. And, how can we do it? As I said before, understanding our consumers. How is the mistake then? The biggest mistake in my opinion is the practice to copy all. In my point of view, with some exceptions of course, advertising is a big copy. The majority of students go to universities and schools of communication to learn models, ads that worked, techniques from famous advertisers, and of course this is part of the process, but is not the unique part neither the essential. So, authenticity is more important than that. Be yourself. Research by yourself. Create by your own ideas. Try on. Understand the consumers and be yourself. Take risks. Nobody rises up in advertising without courage. Risk and creativity is part of this profession. However, one thing is the most important: authenticity. The way you will be recognized as a good advertiser is being different from the others.
Summing up, there are two important points to be efficient in advertising and achieve the success. First of all you have to understand your consumers better. You need to have contact with them, meet them, live what they have been living, because only with a big deal of knowledge about your target you will be precise and accurate. This first Renzo Rosso simplify well: "We are not doing things for them, but with them". Secondly, You have to copy less and be more yourself. You need to let the blossom happen and be different from others. Thus, what you need is something called authenticity. Hence, be yourself.
Thanks. See you soon.
Monday, June 12, 2017
Thursday, June 8, 2017
New podcast
If you love movies and series, and like to listen podcasts, I am launching a new podcast called "I BingeWatching ". Enjoy it and subscribe.
https://itunes.apple.com/br/podcast/i-bingewatching/id1245811001?l=en&mt=2
https://itunes.apple.com/br/podcast/i-bingewatching/id1245811001?l=en&mt=2
Sunday, May 28, 2017
Valentina's retrospective
My daughter did 7 years. Follow the retrospective with great moments...
A nice week. See you...
A nice week. See you...
Saturday, May 13, 2017
An homage on Mother's Day
This is a single homage that I would like to dedicate to my mother, wife, sister (like a second mom for my daughter), and all the other mothers in this world. A poem that I have written and recite now...
LIKE BE A MOM
What is like to be a mother?
Likely this is more than to be a father.
If I can love my child unconditionally,
A mom has a love specifically.
If I may feel what I feel,
I can imagine as be a mom is more real.
There is a physical bond created,
That I will never experienced.
This physical bond is special
Feed, protect, nourish, foretell,
Inside an umbilical cord,
There is a special feeling support.
Can bear a baby within the body,
Nourish the small with the breast apt.
These abilities are a sacred gift,
That only a woman has the ability.
I'll never understand like is to be a mother,
Because as a man I am improper,
However I have a wife, a sister, a mom,
That can justify the bloom.
I'm not here to complain,
But to understand again,
That nothing in this world is bigger,
Than a maternal stand trigger.
Mother's Day is subliminal,
Be a mom is bigger than all.
This special day unveil,
More than a comercial avail.
Say that I love my mother,
Is more essential than utter.
Thanks my wife super mild,
For being the best mom to my child.
Might be possible to compare?
No, to be a mother is a bless.
Hallowed be God creator of maternity,
Allowing the miracle of life reality.
____________________________________________________
Thanks a lot... See you soon.
Wednesday, April 19, 2017
An analysis on the searching for felicity
Let's continue our discussion about happiness with another perspective. The new way to search bliss in our society.
See you soon...
See you soon...
Tuesday, March 21, 2017
Understanding peers to build up good relationships
Why are relationships so tough? Why can we not understand our peers? Why do we have difficulty to find out what they are thinking or what motivates them? Our bigger problem is that we can not change people at their core, and we know less about our fellows than we think. When you are trying to have a fruitful relationship with people within your company, school, church, home, or everywhere, remember that it is necessary the development of two components: firstly, you need to develop the ability to read people, and secondly, you need a general understanding of the overall patters of human behavior.
When we are considering other people, we must take care about our considerations. We need to understand that our form to think the world and the happenings around it can be different. Moreover, we have the tendency to suppose our truth on the things being truly veracity. Each person has its own truth. We are not the owner of the truth. Therefore, we should learn about the others. It is necessary pay attention to the minimal details like their tone of voice, the look in their eye, their body language, all signals, and mainly it is necessary put other peers inside a context. They have a singular family, a specific education, a particular mindset, a unique way to live with emotions, a explicit culture, and many circumstantial characteristics more. Although can be difficult we need to consider that our form to live can be singular in relation with others. Thus, we are not the center of the world, but part of it. The entire world has divergent ways of thinking, acting and decision. Then, do not establish the correct way of thinking and behaving, because its righteous way might not exist.
Then, what is the solution? Learn to read other people, considering always the diferences and singularities. When you pay attention to the minimal details and you are open minded you tend to grow up fast in relationships.
On the other hand, we can consider some elements as deadly realities of human behavior. Even though each fellow can be unique and singular, the studies have sticked to some important points about negative qualities inside humankind. Weigh these seven points when you are trying to increase your skills in relationships.
1- ENVY: Despite a big deal of us deny it, we are envious people. It is our nature to constantly compare ourselves to others. If it is about skills, beauty, position or other aspects, surely we will always suffer with envious behavior.
2- CONFORMISM: People tend to establish good relationships with others who share the same kind of ideas, because those who are markedly different make them feel uncomfortable and insecure. Thus, you will have always people that exclude you because they can not live with your way of realize and do things.
3- RIGIDITY: People tend to believe in things that worked in the past, therefore they follow procedures that they believe to be correct. Even though you consider them irrational concepts, might be useless to fight against them.
4- SELF-OBSESSIVENESS: People are always considering themselves before you. They want to be succeeded, promoted and rise up fast. Thus, narcissism is something you can seldom reject.
5- LAZINESS: Rarely people want to establish an effort to construct success, instead of that, it is easier steal best ideas from others, or equally share the success of the fellow without big effort. Be wary of people who want to collaborate, and keep your ideas to yourself. Seems cruel, nonetheless watch over.
6- EMOTIONS: Beware before rely on other peers. People are changeable, mainly when we are considering feelings and emotions. People around you, constantly under the pull of their emotions, change their ideas by the day or by the hour, depending on their mood.
7- PASSIVE AGRESSION: This is something hard to identify and to figure out. It is possible that some people are passively harming you. Although can seem as an accident, they are controlling the dynamic and affecting you under a passive-agressive attack.
In conclusion of it, we can perceive as the capability to read the other and understand certain aspects of human behavior can help us to develop better relationships with our peers, fellows and relatives. As you are crafting the appropriate persona for you, it is necessary to understand that others are trying the same for themselves, and that searching for clues inside human behavior can help us establish better relationships.
Nice week, see you soon!
When we are considering other people, we must take care about our considerations. We need to understand that our form to think the world and the happenings around it can be different. Moreover, we have the tendency to suppose our truth on the things being truly veracity. Each person has its own truth. We are not the owner of the truth. Therefore, we should learn about the others. It is necessary pay attention to the minimal details like their tone of voice, the look in their eye, their body language, all signals, and mainly it is necessary put other peers inside a context. They have a singular family, a specific education, a particular mindset, a unique way to live with emotions, a explicit culture, and many circumstantial characteristics more. Although can be difficult we need to consider that our form to live can be singular in relation with others. Thus, we are not the center of the world, but part of it. The entire world has divergent ways of thinking, acting and decision. Then, do not establish the correct way of thinking and behaving, because its righteous way might not exist.
Then, what is the solution? Learn to read other people, considering always the diferences and singularities. When you pay attention to the minimal details and you are open minded you tend to grow up fast in relationships.
On the other hand, we can consider some elements as deadly realities of human behavior. Even though each fellow can be unique and singular, the studies have sticked to some important points about negative qualities inside humankind. Weigh these seven points when you are trying to increase your skills in relationships.
1- ENVY: Despite a big deal of us deny it, we are envious people. It is our nature to constantly compare ourselves to others. If it is about skills, beauty, position or other aspects, surely we will always suffer with envious behavior.
2- CONFORMISM: People tend to establish good relationships with others who share the same kind of ideas, because those who are markedly different make them feel uncomfortable and insecure. Thus, you will have always people that exclude you because they can not live with your way of realize and do things.
3- RIGIDITY: People tend to believe in things that worked in the past, therefore they follow procedures that they believe to be correct. Even though you consider them irrational concepts, might be useless to fight against them.
4- SELF-OBSESSIVENESS: People are always considering themselves before you. They want to be succeeded, promoted and rise up fast. Thus, narcissism is something you can seldom reject.
5- LAZINESS: Rarely people want to establish an effort to construct success, instead of that, it is easier steal best ideas from others, or equally share the success of the fellow without big effort. Be wary of people who want to collaborate, and keep your ideas to yourself. Seems cruel, nonetheless watch over.
6- EMOTIONS: Beware before rely on other peers. People are changeable, mainly when we are considering feelings and emotions. People around you, constantly under the pull of their emotions, change their ideas by the day or by the hour, depending on their mood.
7- PASSIVE AGRESSION: This is something hard to identify and to figure out. It is possible that some people are passively harming you. Although can seem as an accident, they are controlling the dynamic and affecting you under a passive-agressive attack.
In conclusion of it, we can perceive as the capability to read the other and understand certain aspects of human behavior can help us to develop better relationships with our peers, fellows and relatives. As you are crafting the appropriate persona for you, it is necessary to understand that others are trying the same for themselves, and that searching for clues inside human behavior can help us establish better relationships.
Nice week, see you soon!
Tuesday, March 7, 2017
Talking about happiness
Happiness is something that we are always looking for. Let's talk about it.
See you...
See you...
Friday, February 24, 2017
Talking about the strike
I would like to share with you a video where I am talking about our strike at UNIFIEO, and the problems concerning it.
UNIFIEO is an university situated in Osasco, city in the State of São Paulo (Brazil).
See you soon.
Thursday, February 16, 2017
A letter to my wife
Exactly on February 16, thirty four years ago, God took a star above in the universe, opened the sky, and put you inside the planet. Was your birth. Indeed, when He did it He knew that you should be mine. Not as a possession or product, but like a friend, consort, and partner. Furthermore, you are the Love of my life. Of course neither always the life is made by success, blissful and fulfillment. Nonetheless, we have been living together for 14 years, and I can not see us without one another. You know as we get along with, even in dark times.
I would like to be better for you, because you deserve it. In fact, sometimes I can not be like you deserve, but I am trying to be better everyday. Although sometimes you can not believe, because as a human being I can not be perfect, nonetheless I love you even though sometimes disappointing you.
Thus, I still love you so much, as well as I loved you in the beginning, and I will love you everyday unto the end. Indeed you are a gift for me, as a mother for my child and a wife. Doubtless you gave to me my most precious gift, my daughter. She is as you, beautiful, strong, bold, wit and almost perfect. Without both of you I could not be happy, mainly in tough situations. Thank you.
God made one woman to each man in the world, and when God saw me He knew that I would need exactly you. Thanks God, because you have always been taking care of me.
I love to be beside you. Not only during the happy time, but also during the sad moments. Even living difficult times, we always helped one another, and in this life I want to live beside you forever. Indeed, every smile, every look, every smell, every time beside you worth more than the most precious jewel of the world. I want carry on being the man who take care of you as I did, and be prepared to fight against the troubles and enemies that we will find through our way.
Thank you my darling... I love you. Happy birthday!
I would like to be better for you, because you deserve it. In fact, sometimes I can not be like you deserve, but I am trying to be better everyday. Although sometimes you can not believe, because as a human being I can not be perfect, nonetheless I love you even though sometimes disappointing you.
Thus, I still love you so much, as well as I loved you in the beginning, and I will love you everyday unto the end. Indeed you are a gift for me, as a mother for my child and a wife. Doubtless you gave to me my most precious gift, my daughter. She is as you, beautiful, strong, bold, wit and almost perfect. Without both of you I could not be happy, mainly in tough situations. Thank you.
God made one woman to each man in the world, and when God saw me He knew that I would need exactly you. Thanks God, because you have always been taking care of me.
I love to be beside you. Not only during the happy time, but also during the sad moments. Even living difficult times, we always helped one another, and in this life I want to live beside you forever. Indeed, every smile, every look, every smell, every time beside you worth more than the most precious jewel of the world. I want carry on being the man who take care of you as I did, and be prepared to fight against the troubles and enemies that we will find through our way.
Thank you my darling... I love you. Happy birthday!
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