Tuesday, December 1, 2015

Black Friday and the crisis in Brasil

I saw a lot of people talking about our Black Friday and all the things around it. In first place, we need to understand that this is a cultural thing in USA and totally different for us. In USA, they have the Thanksgiving (the most important date for them).
We are copying the Black Friday from there, like we have done with a lot of things more, but either we have the enterprises doing the right thing with promotions or other enterprises only making misleading strategies. Unfortunately, this second choice seems more common in our country.
We saw during these last days a lot of companies cheating the people. They declare a lot of discounts and cheaper prices but acting out with dishonesty.
A second thing that we need to consider is the economics crisis in our country. In this moment, neither the population nor the companies have good situation, and I think we may see this reflected in our business now. Then, we need more time to evaluate whether the Black Friday will be a good choice for all or not. In a country without crisis we'll evaluate better the real situation.
A good tip for you: Black Friday is a good date to buy books in English. Every year I have bought a lot of books.
Have a nice week.



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